Diesel not just a denim manufactures but Renzo Rosso has created a world class Diesel fashion brand. Giving his Diesel team of designers a black canvas started the Diesel brand in 1978. His vision of Diesel has been the reason its a name you connect with when looking for great jeans. New washes that inspire you each season. The denim man himself Renzo also had his hand in brands like Hamnett and Martin Guy. But the Diesel brand is where its moto is “Diesel is not my company it’s my life”
