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BlueBlood
Blue Blood Denim is a Dutch designer jeans brand established in 2002 by Jason Denham and Steve te Pas. Steve te Pas is responsible for bringing Evisu jeans from Japan to Europe. Its logo is a lobster, and its motto is "For Our Friends".

The colour range for SS08 is a bold mix of bright boxing colour’s such as bloody red, punch pink, optic white and shiner purple against indispensable blues, like Oxford blue and royal navy. For this season’s graphics BlueBlood took its inspiration from vintage BlueBlood movie posters ‘pride of Blue Blood vs Gow’” and ‘Sleep Well’ on several organic Dry Goods pieces. The denim continues to be the headline of the collection.  This seasons highlights include a complete ‘Made in Japan’ story. ‘Cooked Broken Dry Goods’.  A catalogue of selvedge and brilliant colour stretch combined with Tuxedo satin stripes.