Unconditional the London fashion label Unconditional is now 5 years old. Unconditional Clothing, designed by Philip Stephens started as a capsule of menswear for Concrete (Marshall St, Soho, London) and has progressed to an ever increasing Unconditional women swear collection. Unconditional Clothing is said to be very London in it's attitude, yet with ease and simplicity, sometimes seen as quite unique twist to its styling remembrance of Vivian Westwood. Unconditional Clothing has established its own feeling of a modern elegance with a good dash of rock'n'roll pieces that are uncompromising in their attention to detail high quality fabrications.

Unconditional always provides clean, casual clothing that are joy to wear. Essentially the Unconditional collection for A/W 08 is very utilitarian but despite the practicalities of the garments there's always a sophisticated quirk hidden in its detailing, particularly in the menswear. Zips, straps, poppers and a bit of imaginative styling help keep the clothes transformable and above all, wearable.