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Prps was established in 2003 by former Nike designer Donwan Harell and have quickly become world renowned as a leader in premium denim. Prps is repeatedly referencing a wealth of detail from the worlds of authentic military uniform, work wear and hunting, taking inspiration from the varied styles of these differing apparels. They are continually researching and searching for new methods and improvements that could be made to their brand in their strive for perfection; from taking note of a painter's stains, to observing wrinkles on a mechanics knees with the idea of recreating these miniscule details often over-looked but essential if true authenticity is to be achieved.
Prps recruits the most qualified jeans specialists to assist in every stage of the development process and discovering innovations in reproducing the minor yet important details. Each season Prps's range increases in diversity, not only producing a wider range of premium denim jeans and jackets but also quality tees and leather jackets manufactured and designed with the same passion and attention to detail.
The quality of the cotton used to make Prps products is an extremely important factor in determining the quality and the value of their garments. They searched the globe for the finest organic cotton finding what they were looking for in Benin, Uganda, Senegal and Zimbabwe all with ideal climates for growing strong cotton. They then have the cotton personally selected by local cotton farmers to take the finest of a fine crop. Prps's presence in these African countries is benificial for their local economy, having positive humanitarian effects improving their workers standard of living. Once the cotton has been carefully selected it is then shipped to Japan where it is woven into denim cloth. Prps denim is woven on vintage shuttle looms rather than the larger modern looms other brands use. The whole process is slower but produces denim that is far superior in both durability and touch.
Jean enthusiasts regard the washing/aging process very highly. A well washed jean validates aspects of richness and quality. Aggressive aging processes are used giving results which are as authentic and natural as possible. Every detail, every nick, stain or abrasion is fastidiously produced by hand as to replicate real wear and tear that comes with age. Prps signatures include the fold over back pocket and their meticulously made famous purple selvedge. No two Prps jeans are alike, each one with subtle differences that only come with the hand-made process.
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