Pepe Jeans was officially launched in 1989 in India, but it was at Portobello Road Market in West London's trendy Notting Hill district that they were originally debuted in 1973. Established as a road side stall by three brothers Nitin Shah, Arun Shah and Milan Shah, Pepe jeans instantly became so popular that they soon expanded to four stalls. Shortly after that the brothers opened ... View more

Pepe 73