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Pepe 73
Pepe Jeans was officially launched in 1989 in India, but it was at Portobello Road Market in West London's trendy Notting Hill district that they were originally debuted in 1973. Established as a road side stall by three brothers Nitin Shah, Arun Shah and Milan Shah, Pepe jeans instantly became so popular that they soon expanded to four stalls. Shortly after that the brothers opened a permanent location to keep up with popular demand. Pepe Jeans is now one of the most successful
jean companies in history with sales in over 60 markets and locations all over the world. In the 80's Pepe jeans were represented by the popular Brit band, The Smiths, and have been worn by such reputable celebrities as Kate Moss, Cristiano Ronaldo and Sienna Miller.