Established in 2003 by Melvyn de Villiers and Nick Cordell. Their range 8 t-shirts designs, immediately sell into Ships department stores in Japan. At the first US trade show at Magic in Las Vegas, the brand is met with enthusiasm and acclaim. In 2004 The KingApe and SignatureDevice are updated and developed and trademarked for global use. In 2005 Japanese designer Takahi Marujo joins the design team. In 2006 Money become the brand for Italian footballers Alberto Gilardino and Luca Toni. The rest of Italy goes mad for money and customer base expanded to over 150 premium accounts. In 2007 David and Victoria Beckham seen wearing Money and now is one of the largest collections to date with over 140 styles.