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Humor, the exciting Danish brand with a unique, colourful style. Humor's popularity is growing year by year as more people are seduced by their quirky charms. With sampling, silhoette and a confident, international style that's the very essence of Humor. But the young Danish brand can't be so easily labelled. They take their inspiration from local and international electronic music and from the constantly changing streets, people and the clothes they wear. The result is a unique and individual interpretation which seemlessly translates musical elements to clothing styles.
Functional and diverse the off-beat samplings of colours, details and patterns work with any scenario whether it be hanging out inside or going out... outside. The colour palette is striking and bold with unusual combinations of colour and pattern creating a look that is unique, daring and wearable.
As a brand Humor is never boring or predictable, allowing you to create your own identity in sync with the brand. They combine contemporary designs along with happy mixes of colour. Styles from the streets of eclectic and vibrant fashion cities like Tokyo, Berlin, London and New York City play a part, but they are also influenced by a variety of different things like the colours on advertising posters from the 80's or graphic design on tracksuits from the early 70's, in addition to having a smidgen of cyber culture and humour thrown in.
Their oversize tops reach out to the ever-changing street fashions ot the Shibuya (the diverse fashion district of Tokyo awash with colour and vibrant styles of the Japanese youth). The colours are cheerful, clear and very often teasingly, surprisingly combined into totally new expressions.
With their designs Humor has produced a look that is ahead of its time and appeals to the creative, the expressive and jovial individual with the off-beat colours, patterns, graphic prints and styling. They take their inspiration from elements of work wear, sportswear, and classic club wear. Whether it is a detail placed in a surprising new way, or mixed in over a piece of clothing Humor's style is unmistakable but with the high quality in fabric and production to go with it.
Some popular designs are the Santiago jeans and Zanka chinos with loose, low crotch and a carrot fit with distinctive pockets. Humor's style is not going unnoticed with many celebrities now being seen out in this colourful brand. Recently Humor has particularly found itself popular in the R&B circles with JLS wearing Santiagos in their music video 'One Shot' and rising UK star Tinie Tempah performing his hit 'Frisky' live decked out in Humor clothing. What is easy to predict is that Humor will continue to grow as a brand, what could be infinitely more difficult is to predict what styles and looks they'll produce while doing it.
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