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HUF


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HUF was founded by Keith Hufnagel in August 2002 as a small store on Sutter Street in San Francisco’s Tenderloin District with the aim of bringing together the most respected street wear, footwear and skateboarding brands under one roof.

The store quickly became recognized as San Francisco’s go-to store for alternative street wear and with this rapid growth and popularity Hufnagel launched his own brand, HUF, which gave his own vision of a street wear/skateboarding label. What was born partly out of Hufnagel’s frustration at not being to find what he wanted to wear soon grew into an independent manufacturer of premium clothing. read more