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Dockers® is a brand created by Levi Strauss & Co.who introduced the Dockers® brand in 1986. Dockers® became a leading brand of business casual clothing for men led by Bob Siegel. In 1993 the Dockers® brand was introduced into Europe under Joe Middleton.
The Dockers® campaign tagline, "Wear The Pants," was marketed as a call to masculinity for men. Along with a new campaign message, the Dockers® brand has since revitalized their product line as well, featuring several new styles aimed at a younger, status-seeker consumer. The Dockers® brand has also partnered with Habitat for Humanity as a charitable cause.
Dockers® collection for Spring/Summer 2011 is inspired by the Chihuahuan desert in Texas, in particular the city of Marfa. Virtually unspoiled by modern technology Marfa offers a more raw or rugged way of life.
With Khaki on Khaki set to be a leading trend for Spring/Summer 2011; a play of layering various Khaki variations textures and finishes one on top of the other. The Dockers® collection for Spring/Summer 2011 embraces this and captures the heart and soul of America, with bold and contemporary pieces; Dockers® celebrates its heritage as well as creating a vast array of clothes that are wearable, functional and durable.
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