D.I.E.(Denim Is Everything) 1950 Zombi a Punk Rock inspired design and Graphics collection is the creation of Reynald Gautier and Marcus Marthiez who started DIE(Denim Is Everything) in 2004. Both the DIE(Denim Is Everything) boys have a fascination with skate boarding and DIE’s(Denim Is Everything) direct influence is Horror films and music like the Guana Bats, the Metears. The name Denim Is Everything would lead you to believe the brand is Denim influenced but that is not the case. Family memories and friendships is the DIE’s link and this is apparent when meeting these two characters Rey and Marcus.DIE(Denim Is Everything) better dead then buried.
