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Levis Vintage Straight Jeans


Levis Vintage 1967 505 Washed Blue Jeans
Levis Vintage 1967 505 Washed Blue Jeans
£174.95  £ 87.48
The history of Levis dates back to 1853, with the gold rush in full swing everyday items were in short supply. Levi Strauss, a 24-year-old German immigrant, left New York for San Francisco with a small supply of dry goods with the intention of opening a branch of his brother's New York dry goods business carrying canvas for tents and wagon covers.

Shortly after inspiration struck and Levi Strauss had the canvas made into waist overalls. The gold miners liked the pants, but complained that they tended to chafe. Levi Strauss then brought in a twilled cotton cloth from France called "serge de Nimes." The fabric later became known as denim.

In 1873, Levi Strauss & Company began using the pocket stitch design. Levi Strauss and tailor David Jacobs co-patented the process of putting rivets in jeans for increased strength. On May 20, 1873, they received U.S.Patent No.139,121. This date is now considered the official birthday of "blue jeans." read more