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Fred Perry Tops
Fred Perry Grey Sweat Cardigan J8207
£84.95
£ 42.48
Fred Perry Vintage Marl Blue Sweater M8204
£74.95
£ 37.48
Fred Perry Twin Tipped Grey Polo M3600
£54.95
£ 27.48
Fred Perry Blue Polo M8357
£59.95
£ 29.98
Fred Perry Navy Polo M8357
£59.95
£ 29.98
Fred Perry Green Polo M8357
£59.95
£ 29.98
Fred Perry Leather Badge Green Polo M8342
£64.95
£ 32.48
Fred Perry, started in the late 1940s, was the first British heritage brand to successfully blend sportswear with streetwear creating some of the most iconic styles of the last century with the ethos of authenticity, integrity and attitude.
Austrian footballer Tibby Wegner approached three times Wimbledon champion Fred Perry with an idea and Fred Perry the brand was born. Their initial venture was producing the first sweatband, which was quickly adopted by tennis players all over Britain. Then, in 1952 the pair launched what was to be Fred Perry's signature garment: a slim fit cotton pique polo shirt with Laurel Wreath embroidery. The wreath logo was initially worn by Fred Perry on touring blazers and Davis Cup sweaters since winning the Wimbledon crown back in 1934. Fred Perry first had to get a release and permission to use the wreath from the All England Tennis Club before using it on his clothing and in the process making it one of the most recognizable and timeless logos in the world today.
After carefully distributing the shirts around Wimbledon to top players, commentators and cameramen, the shirts became associated with the competition and this exposure fueled the brands initial popularity. People were quick to notice the quality and practicality of the garment and they were picked up by the Mod movement which was in its infancy.
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After pressure from fans and stockists to add tipping to the collars and shirts, Fred Perry made the seemless crossover from sportswear to streetwear and this tipped pique shirt in particular has been associated with a whole series of subcultures driven by musical affinities starting with the mods, right through to the skinheads, suedeheads, rude boys, and two-tone. In 1977, a brand new look based entirely on the Fred Perry shirt started in Manchester calling themselves Perry Boys. The look was combining Fred Perry shirts with designer jeans, trainers and wedge haircuts. The two-tone movement of the 1980's was the obvious progression from punk. The brand of choice being Fred Perry. Then Britpop took the world by storm in the mid 1990s it was no surprise to find bands like Blur and Oasis sporting the classic Fred Perry shirts.
They have recently collaborated with some of the most respected artists and designers of today: from Raf Simons to Richard Nicoll; Emma Cook to Amy Winehouse. Fred Perry continues to search out people to add new and innovative ideas to their already iconic styling. They also have the Fred Perry Laurel Wreath label which is a celebration of the brands history, taking historic styles and designs and re-creating them for todays modern market.
Today the Laurel Wreath logo is recognizable worldwide, with shops and customers across fifty countries. The original Fred Perry cotton pique shirt is still unchanged, in essence, from the original winning style and design, produced using the exact same fabric and fit... If it fits don't fix it.