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Billionaire Boys Club


Billionaire Boys Club was officially launched in 2005 as a joint venture between two of the most iconic faces of both modern culture and fashion: Pharrell Williams, one of the most successful producers, musicians, artists and designers of recent times and Tomoaki Nagao or (Nigo) who, with his label A Bathing Ape, has reinvented modern streetwear through its desirability and limited availability for nearly 20 years.

Deriving it's name from the criminal social club, Billionaire Boys Club reflects the lavish lifestyles of its designers with both a colourful and playful approach to the clothing. All materials are of the highest quality and manufactured in Japan, from the selvedge denim to the technical fabrics of the outerwear, while production is limited to further add to the aapeal and the exclusivity.

Billionaire Boys Club, with flagship stores in New York, Tokyo, Hong Kong and London have a growing reputation in mens urban fashion. They rapidly established their own place in the fashion world with high quality production and bold and striking designs. read more