Atelier LaDurance is a small scaled, independent French denim label that makes top crafted products. Articulating a well considered choice, capitalising on quality, instead of quantity. There are, were and always will be, people who can judge a product purely on its initial qualifications and the skilled craftsmanship it is built with. Atelier LaDurance offers only unwashed denim products, the classic tradition of how all utility wear used to sold in the past. Since the establishment of the label in 2002, all Atelier LaDurance denim products are designed with the legendary ‘crosspatch’ pocket, consisting of four individual pieces stitched together with dual thread. A refined detail that becomes more visible through frequent wear.